The Second Watch Show at La Chaux-de-Fonds

In 1934, BRENZIKOFER FRERES participated another watch show in “Deuxième Salon Suisse de l’Horlogerie” at La Chaux-de-Fonds, one of the biggest watch exhibition in Europe. Through a series of marketing campaigns, they brought public attentions by advertised on newspaper for good quality watches.

Watchmaking industry was becoming more developed in 1930s. La Fédération Horlogère issued monthly publications to promote the Swiss watch industry and BRENZIKOFER FRERES began to promote the brand through this channel.